No one is ready to count social media impact. It has nothing to do with…impressions (real question from client). Here are a few good pointers that can assist you in getting the picture.
1. Lay down some indicators
2. Track predictable results
3. Throw in some incentives, like free drinks or discount vouchers
Socialmediaexaminer takes a deep dive and tries to analyze methods. We’re at the beginning so you will have to keep on reading as time goes by and at some time, someone ( Google, Nielsen etc.) will devise more tangible counters, probably ambiguous…
Photo & more via socialmediaexaminer.com