via refinery29.com Who denies that one of the best parts of fashion is following the large brand ad campaigns during the year? Each one of them trying to surpass the other in uniqueness and style while we watch in awe where imagination can elevate too. Refinery29 gathered a few of their favorite 2010 ad campaigns, we chose our favorite and added two more we liked. Click through Refinery29 for the whole...

via blog.comscore.com Digital Advertising: What to Remember and Forget About the Click Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search). Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads. Click-through rates continue to decrease as more content is created and...

No one is ready to count social media impact. It has nothing to do with…impressions (real question from client). Here are a few good pointers that can assist you in getting the picture. 1. Lay down some indicators 2. Track predictable results 3. Throw in some incentives, like free drinks or discount vouchers Socialmediaexaminer takes a deep dive and tries to analyze methods. We’re at the beginning so you will have to keep on...

via virgin.com PROJECT is the first global magazine app for creative people about creative people. PROJECT goes on sale in the Apple App Store today, priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multi-media UK publisher) working in partnership to create groundbreaking new...

With tons of clients asking me how to set up their email accounts once I grant them access to their hosted website, it’s vital to know what is what. Honestly, I had no idea what IMAP was all for and it really frustrated me, during the automatic account process on Thunderbird, when it seemed to be the default setting. It took me a lot of energy to bypass it, but reading what it’s all about I now understand it. I wont suggest it...

When a popular rock group comes to town, some of their fans won’t get great tickets. Not enough room in the front row. Now they’re annoyed. 2% of them are angry enough to speak up or badmouth or write an angry letter. When Disney changes a policy and offers a great new feature or benefit to the most dedicated fans, 2% of them won’t be able to use it… timing or transport or resources or whatever. They’re...