via blog.comscore.com Digital Advertising: What to Remember and Forget About the Click Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search). Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads. Click-through rates continue to decrease as more content is created and...

No one is ready to count social media impact. It has nothing to do with…impressions (real question from client). Here are a few good pointers that can assist you in getting the picture. 1. Lay down some indicators 2. Track predictable results 3. Throw in some incentives, like free drinks or discount vouchers Socialmediaexaminer takes a deep dive and tries to analyze methods. We’re at the beginning so you will have to keep on...

via virgin.com PROJECT is the first global magazine app for creative people about creative people. PROJECT goes on sale in the Apple App Store today, priced at £1.79/$2.99 per issue. An app that looks like a style magazine and acts like a website, PROJECT has been created by Virgin Group and Seven Squared (an award-winning multi-media UK publisher) working in partnership to create groundbreaking new...

With tons of clients asking me how to set up their email accounts once I grant them access to their hosted website, it’s vital to know what is what. Honestly, I had no idea what IMAP was all for and it really frustrated me, during the automatic account process on Thunderbird, when it seemed to be the default setting. It took me a lot of energy to bypass it, but reading what it’s all about I now understand it. I wont suggest it...

Exceptional B2C innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine. * Developing economies “have accounted for nearly 70 percent of world growth over the past five years”. (Source: Carnegie, 2010.) * The GDP of Emerging and Developing Economies accounted for 20% of world GDP in 2000, 34% in 2010, and an estimated 39% by 2015....

ermoumag’s new shopping site is under the subdomain http://shopping.ermoumag.com and built over Wordpress with a template that was supposed to only show pages. A little bit of hacking and it now also hosts posts. Suitable theme for a few pages and posts website, with content that wont be renewed often. We love Wordpress and have a lot of fun playing with it! The purpose of the site is to advertise the new Shopping Assistant and...