via blog.comscore.com Digital Advertising: What to Remember and Forget About the Click Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search). Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads. Click-through rates continue to decrease as more content is created and...

No one is ready to count social media impact. It has nothing to do with…impressions (real question from client). Here are a few good pointers that can assist you in getting the picture. 1. Lay down some indicators 2. Track predictable results 3. Throw in some incentives, like free drinks or discount vouchers Socialmediaexaminer takes a deep dive and tries to analyze methods. We’re at the beginning so you will have to keep on...

ermoumag’s new shopping site is under the subdomain http://shopping.ermoumag.com and built over Wordpress with a template that was supposed to only show pages. A little bit of hacking and it now also hosts posts. Suitable theme for a few pages and posts website, with content that wont be renewed often. We love Wordpress and have a lot of fun playing with it! The purpose of the site is to advertise the new Shopping Assistant and...

Η μεγάλη γαλακτοβιομηχανία ΟΛΥΜΠΟΣ, ΤΥΡΑΣ Α.Ε. μας ανάθεσε την δημιουργία ενός διεθνούς εταιρικού website, με σκοπό την ανάδειξη της παγκόσμιας εξάπλωσης των προϊόντων της. Η εταιρία δραστηριοποιείταιι σε πάνω από 24 χώρες, Ευρώπη, Αυστραλία και...

Το MusicUnites.gr έτρεξε μεταξύ Νοεμβρίου 2009 και τέλος Φεβρουαρίου 2010,  ως μια προσπάθεια των δημιουργών της ελληνικής μουσικής να επικοινωνήσουν άμεσα με το κοινό τους, να μιλήσουν για μουσική και να καλέσουν τους φίλους της μουσικής σε έναν...

Investigating real needs Finding real solutions Our firm was founded in 2004 and since then we have been growing along with the Internet, evolving as it evolves. Starting from conventional static sites we moved into dynamic solutions utilising open source CMS’s but also creating custom solutions when needed. As experience grew and our own in-house projects like StreetGuides and ermoumag.com developed over time, we realised more and...