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	<title>netWire web design, development &#38; promotion &#187; Web Development</title>
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		<title>Moving Beyond the Click – How Digital Advertising (Should) Work</title>
		<link>http://netwire.gr/2010/12/moving-beyond-the-click-how-digital-advertising-should-work/</link>
		<comments>http://netwire.gr/2010/12/moving-beyond-the-click-how-digital-advertising-should-work/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 11:34:42 +0000</pubDate>
		<dc:creator>posterous</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[Νέα]]></category>
		<category><![CDATA[advertisement online]]></category>

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		<description><![CDATA[


via blog.comscore.com
Digital Advertising: What to Remember and Forget About the Click

 Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search).
Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads.
Click-through [...]]]></description>
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		<title>How to Measure Social Media Marketing Performance</title>
		<link>http://netwire.gr/2010/12/how-to-measure-social-media-marketing-performance/</link>
		<comments>http://netwire.gr/2010/12/how-to-measure-social-media-marketing-performance/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 14:41:34 +0000</pubDate>
		<dc:creator>posterous</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[Νέα]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://netwire.gr/2010/12/how-to-measure-social-media-marketing-performance/</guid>
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No one is ready to count social media impact. It has nothing to do with&#8230;impressions (real question from client). Here are a few good pointers that can assist you in getting the picture.
1. Lay down some indicators
2. Track predictable results
3. Throw in some incentives, like free drinks or discount vouchers
Socialmediaexaminer takes a deep dive and [...]]]></description>
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		<title>Shopping assistant site for ermoumag</title>
		<link>http://netwire.gr/2010/03/shopping-assistant-ermoumag/</link>
		<comments>http://netwire.gr/2010/03/shopping-assistant-ermoumag/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 18:59:06 +0000</pubDate>
		<dc:creator>Vicki Kolovou</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[WebSites]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[webdesign]]></category>
		<category><![CDATA[webdevelopment]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://netwire.gr/?p=308</guid>
		<description><![CDATA[

ermoumag&#8217;s new shopping site is under the subdomain http://shopping.ermoumag.com and built over Wordpress with a template that was supposed to only show pages. A little bit of hacking and it now also hosts posts. Suitable theme for a few pages and posts website, with content that wont be renewed often. We love Wordpress and have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>OlympusDairy Το νέο site της γαλακτοβιομηχανίας ΟΛΥΜΠΟΣ</title>
		<link>http://netwire.gr/2010/03/olympusdairy-new-website-fetaolympus/</link>
		<comments>http://netwire.gr/2010/03/olympusdairy-new-website-fetaolympus/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 01:40:52 +0000</pubDate>
		<dc:creator>Vicki Kolovou</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[WebSites]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[webdesign]]></category>
		<category><![CDATA[webdevelopment]]></category>

		<guid isPermaLink="false">http://netwire.gr/?p=269</guid>
		<description><![CDATA[Η μεγάλη γαλακτοβιομηχανία ΟΛΥΜΠΟΣ, ΤΥΡΑΣ Α.Ε. μας ανάθεσε την δημιουργία ενός διεθνούς εταιρικού website, με σκοπό την ανάδειξη της παγκόσμιας εξάπλωσης των προϊόντων της.
Η εταιρία δραστηριοποιείταιι σε πάνω από 24 χώρες, Ευρώπη, Αυστραλία και Αμερική και ήθελε να δημιουργείσει έναν κεντρικό ιστοχώρο B2B που να μεταφέρει την εμπειρία της και την σταδιακή της επέκταση σε [...]]]></description>
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		<title>MusicUnites &amp; ΑΕΠΙ Καμπάνια ενημέρωσης για το downloading</title>
		<link>http://netwire.gr/2010/03/musicunites-aepi-downloading/</link>
		<comments>http://netwire.gr/2010/03/musicunites-aepi-downloading/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 01:09:20 +0000</pubDate>
		<dc:creator>Vicki Kolovou</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://netwire.gr/?p=254</guid>
		<description><![CDATA[
Το MusicUnites.gr έτρεξε μεταξύ Νοεμβρίου 2009 και τέλος Φεβρουαρίου 2010,  ως μια προσπάθεια των δημιουργών της ελληνικής μουσικής να επικοινωνήσουν άμεσα με το κοινό τους, να μιλήσουν για μουσική και να καλέσουν τους φίλους της μουσικής σε έναν ανοιχτό διάλογο για τα πνευματικά δικαιώματα και το μέλλον της ελληνικής μουσικής σκηνής.
Η καμπάνια αναπτύχθηκε γύρω από [...]]]></description>
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		<item>
		<title>Website Design &amp; Development</title>
		<link>http://netwire.gr/2009/10/website-design-development/</link>
		<comments>http://netwire.gr/2009/10/website-design-development/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 17:19:55 +0000</pubDate>
		<dc:creator>Vicki Kolovou</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[webdesign]]></category>
		<category><![CDATA[webdevelopment]]></category>

		<guid isPermaLink="false">http://netwire.gr/blog/?p=115</guid>
		<description><![CDATA[Investigating real needs
Finding real solutions
Our firm was founded in 2004 and since then we have been growing along with the Internet, evolving as it evolves. Starting from conventional static sites we moved into dynamic solutions utilising open source CMS&#8217;s but also creating custom solutions when needed.
As experience grew and our own in-house projects like StreetGuides [...]]]></description>
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