via blog.comscore.com Digital Advertising: What to Remember and Forget About the Click Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search). Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads. Click-through rates continue to decrease as more content is created and...

No one is ready to count social media impact. It has nothing to do with…impressions (real question from client). Here are a few good pointers that can assist you in getting the picture. 1. Lay down some indicators 2. Track predictable results 3. Throw in some incentives, like free drinks or discount vouchers Socialmediaexaminer takes a deep dive and tries to analyze methods. We’re at the beginning so you will have to keep on...

Το MusicUnites.gr έτρεξε μεταξύ Νοεμβρίου 2009 και τέλος Φεβρουαρίου 2010,  ως μια προσπάθεια των δημιουργών της ελληνικής μουσικής να επικοινωνήσουν άμεσα με το κοινό τους, να μιλήσουν για μουσική και να καλέσουν τους φίλους της μουσικής σε έναν...