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	<title>netWire web design, development &#38; promotion &#187; Social Media &amp; Promotion</title>
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		<title>Moving Beyond the Click – How Digital Advertising (Should) Work</title>
		<link>http://netwire.gr/2010/12/moving-beyond-the-click-how-digital-advertising-should-work/</link>
		<comments>http://netwire.gr/2010/12/moving-beyond-the-click-how-digital-advertising-should-work/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 11:34:42 +0000</pubDate>
		<dc:creator>posterous</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[Νέα]]></category>
		<category><![CDATA[advertisement online]]></category>

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		<description><![CDATA[


via blog.comscore.com
Digital Advertising: What to Remember and Forget About the Click

 Clicks on display ads are a misleading metric, and one should only use clicks for direct response ad campaigns (or search).
Clicks do not reveal information on brand building. Clicks don’t measure all of a campaign’s sales impact nor the cumulative (latent) impact of ads.
Click-through [...]]]></description>
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		<title>How to Measure Social Media Marketing Performance</title>
		<link>http://netwire.gr/2010/12/how-to-measure-social-media-marketing-performance/</link>
		<comments>http://netwire.gr/2010/12/how-to-measure-social-media-marketing-performance/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 14:41:34 +0000</pubDate>
		<dc:creator>posterous</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[Νέα]]></category>
		<category><![CDATA[social media]]></category>

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No one is ready to count social media impact. It has nothing to do with&#8230;impressions (real question from client). Here are a few good pointers that can assist you in getting the picture.
1. Lay down some indicators
2. Track predictable results
3. Throw in some incentives, like free drinks or discount vouchers
Socialmediaexaminer takes a deep dive and [...]]]></description>
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		<title>MusicUnites &amp; ΑΕΠΙ Καμπάνια ενημέρωσης για το downloading</title>
		<link>http://netwire.gr/2010/03/musicunites-aepi-downloading/</link>
		<comments>http://netwire.gr/2010/03/musicunites-aepi-downloading/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 01:09:20 +0000</pubDate>
		<dc:creator>Vicki Kolovou</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media & Promotion]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://netwire.gr/?p=254</guid>
		<description><![CDATA[
Το MusicUnites.gr έτρεξε μεταξύ Νοεμβρίου 2009 και τέλος Φεβρουαρίου 2010,  ως μια προσπάθεια των δημιουργών της ελληνικής μουσικής να επικοινωνήσουν άμεσα με το κοινό τους, να μιλήσουν για μουσική και να καλέσουν τους φίλους της μουσικής σε έναν ανοιχτό διάλογο για τα πνευματικά δικαιώματα και το μέλλον της ελληνικής μουσικής σκηνής.
Η καμπάνια αναπτύχθηκε γύρω από [...]]]></description>
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